In my opinion internet is a very important vehicle in the spreading of the fashion industry and sense. Internet is avaiable for most of the people, is global and the same for every country. And we must be sincere nowadays most of us spend hours and hours of our time in the internet.
In this last years, fashion sites and fashion blogs had an astronomic rise in number and quality, and in importance too. Today we can see fashion bloggers and fashion sites editors among Anna Wintour, Kate Lanphear, Kate Moss in the front row of the biggest fashion shows, as Channel, Mulberry, Balmain, Dior, Marc Jacobs and many many others. Designers know how much influent these bloggers are, they reach everyone in every corner of the planet (besides of course north corea).So they are the best publicity for their brand even more than Anna Wintour and all those big fashion editors becouse nowadays fashion media as Vogue, Elle, Marie Claire, no longer as the importance and influence of other times, and sincerely they don't have the same quality too, becouse the magazines want so badly to have publicity are so greedy that it's all they are a catalogue of ads.
vs.
In the perpective of portuguese seventeen year old girl, living in litle village where most of the people don't care about fashion or style,and just want to be cool, hip an different, and just don't know how, becouse the things that she see in her mom's Vogue are just too expensive and not wearable for school. Blogs are just the best plataform to learn and to get some inspiration, becouse we have a lot of choise, there are bloggers from all over the world with all kinds of style and age, they are everyday people (normally) and normal people normally don't have thousands and thousands of euros/pounds/dollars to spend on clothes and accessories but the best thing about blogs is that they are real they aren't some editorial of Elle/vogue/Marie Claire, people really wear those outfits on the streets and has there personality and history and there are a mix of new with old. The style and fashion are alive on blogs.
Blogs and sites that I love:
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